1. General information

The person responsible within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

My First Book Europe GmbH
Managing Director: Jona Lim
Simrockstr. 88
40235 Düsseldorf
Email: jona@myfirstbookmall.com
Phone: +49 (0) 152 23111123

2. Data processing on the website

2.1 Type of data collected

We collect the following personal data:

- Name- Email address- Address- Telephone number- Payment information (credit card, bank transfer, Paypal, Amazon Pay, Google Pay, Shopify Pay)2.2 Purpose and legal basis of data processing

Your data will be processed for the following purposes:

- Order processing (Art. 6 Para. 1 lit. b GDPR) - Sending newsletters (Art. 6 Para. 1 lit. a GDPR, with your consent) - Fulfillment of legal obligations (Art. 6 Para. 1 lit. c GDPR) - Protection of legitimate interests (Art. 6 Para. 1 lit. f GDPR, e.g. to improve our offer)

3. Transfer of data

3.1 Data transfer to third parties

Your personal data will not be actively passed on to third parties unless this is necessary for the performance of the contract or required by law. Recipients of the data may be, for example, payment service providers and shipping companies.

3.2 Data transfer to third countries

Your data will only be transferred to third countries if this is necessary to fulfill the contract, based on your consent or if suitable guarantees are in place. Data transfers when using Shopify are carried out in accordance with Shopify's data protection regulations.

4. Use of cookies and tracking

4.1 Cookies

Our website uses cookies. Cookies are small text files that are stored on your device and contain certain information. We use cookies to make our services more user-friendly, effective and secure. You can prevent cookies from being stored by setting your browser software accordingly. When you visit the website, a pop-up window appears in which you can specify your preferences regarding cookies.

4.2 Tracking and analysis

We use the following tracking and analysis tools:

• Google Analytics: This tool helps us analyze usage behavior on our website. For more information, see the Google Privacy Policy .
• Facebook Pixel: This tool is used for advertising purposes and to measure the effectiveness of Facebook advertising. For more information, see the Facebook privacy policy .

You can object to the collection and processing of this data by sending us an email to info@myfirstbookmall.com or by installing appropriate browser add-ons.

5. Rights of Users

5.1 User rights

You have the right to:

• Information about your stored data (Art. 15 GDPR)
• Correction of incorrect data (Art. 16 GDPR)
• deletion of your data (Art. 17 GDPR)
• restriction of processing (Art. 18 GDPR)
• objection to processing (Art. 21 GDPR)
• data portability (Art. 20 GDPR)

5.2 Exercise of user rights

If you have any questions or wish to exercise your rights, please send an email to info@myfirstbookmall.com .

6. Data security

We use technical and organizational security measures to protect your data against manipulation, loss, destruction or access by unauthorized persons. These measures are continuously improved in line with technological developments.

7. Changes to the Privacy Policy

We reserve the right to amend this privacy policy to adapt it to changes in the legal framework or changes to the service and data processing. Changes to the privacy policy will be announced on our website. The new privacy policy is valid from the date of publication on our website.

8. Integration of third-party services and content

We include third-party content on our website, such as YouTube videos. When using this content, personal data may be transferred to the relevant providers. You can find more information about YouTube's data protection in the Google privacy policy .