Who we are

We're Alex and Jona – longtime friends, former colleagues and, above all, family people. My First Book grew out of our own search for meaningful toys: for something that children love and that supports their development at the same time, rather than just keeping them busy for a moment.

What we stand for

Our Montessori quiet books combine play with learning. They're screen-free, made from tested, harmful-substance-free materials and designed so children develop fine motor skills, focus and confidence at their own pace. Every book comes with a matching backpack – a thoughtful gift that lasts.

Why Montessori

Children learn with all their senses – by grasping, touching and trying. That's exactly where our books come in: each page offers a small, age-appropriate challenge that creates little moments of success and sparks the next adventure. Playtime quietly becomes learning time.

Award-winning and loved worldwide

My First Book won the German Toy Award 2025 (Deutscher Spielzeugpreis) and holds the Junior Design Award and the “spiel gut” seal. More than 1 million children in over 20 countries play with our books today – and we couldn't be prouder.

Our promise

We create toys that children love and parents trust: safe, sustainable and developmentally valuable. Thank you for being part of our story – we wish you and your child lots of joy playing and learning.